Project WeCan

Flagship Business-in-Community Initiative


Project WeCan ("PWC") is a Business-in-Community initiative launched by Wharf in 2011. It is an open platform to ally with capable parties of different sectors to provide additional resources, care and opportunities to secondary school students who are disadvantaged in learning. It is an unprecedented “school adoption” model to foster cross-sector collaboration.

PWC is reaching a new milestone in September 2018 with wider community support. The programme now supports 76 schools under PWC, seven times that of 2011 when the Project was first launched.

Through diversified programmes, PWC strives to cultivate students’ character, develop their common sense, enhance their communication skills and basic competence, foster their creativity, and to broaden their exposure.


76 76
most resources-thirst secondary schools are now supported by Project WeCan
66,000+ 66,000+
students are currently benefitting from Project WeCan
68 68
companies and organisations support Project WeCan

WeCan Scholarship Scheme

Established in 2015, WeCan Scholarship Scheme provides students from Project WeCan schools to pursue a four-year degree course in the eight UGC-funded institutions or The Hong Kong Academy for Performing Arts. Each successful candidate will receive a scholarship of up to HK$25,000 per year. Renewal of the scholarship will be subject to the students' performance. WeCan scholars will be invited to join the WeCan Alumni, where they will contribute to the society by actively involved in community services and volunteer work under Project WeCan. In 2017/18, 99 students were awarded the scholarships. The Scheme has so far benefitted a total of 230 students since its launch.

Click HERE for the 2017/18 WeCan Scholar List. 

Project WeCan in the news

Hong Kong Economic Times
January 02, 2018
Metro Daily
July 25, 2017
The Standard
January 09, 2017
August 03, 2016
Ta Kung Pan
July 07, 2016
Metro Daily
July 25, 2017
Sing Tao Daily
May 23, 2016

The Founding Patron of Project WeCan, The Honourable Peter Woo, GBM, GBS, JP talked to a number of business media about Project WeCan.

"If you want to do something for Hong Kong, for the community, this is a live option. Any company that joins, it's your program, it's your company's own flag. For your staff, it's a chance to give back. In the end, the success is yours."

"These students might not have a good start... We want to bring them basic integrity, to make sure they are entirely competent in basic skills, build their confidence and character, and expose them to career opportunities."

– Peter Woo, GBM, GPS, JP