Business Overview | Plaza Hollywood

Plaza Hollywood, a leading shopping mall in Kowloon East, is well positioned to exploit the growth opportunities in the vibrant and alternative CBD in the making. Relentless tenant mix optimization and effective marketing strategies underline future growth potential.

Prominent location and efficient transport infrastructure places Plaza Hollywood in an excellent position to attract phenomenal foot traffic and creates a good catchment area for the mall. It is not only located atop the Diamond Hill MTR Station, the future interchange hub for the new Shatin-Central link with the existing MTR network, but it is also located at the entrance to the Tate's Cairn tunnel, a vehicular artery linking Kowloon East with the New Territories and beyond to Shenzhen, and directly linked to the Diamond Hill bus terminus.

The favourable location alongside various adjacent cultural landmarks and tourist attractions including Tang Dynasty-styled Chi Lin nunnery and the renowned Wong Tai Sin temple differentiate Plaza Hollywood from other malls in the region.

Plaza Hollywood is purposely-designed without towers above it to maximize planning flexibility. The 10,000-square-foot event space with a ceiling height of nearly 80 feet is among the largest retail mall atriums in Hong Kong. It has a highly efficient layout (65% of GFA is lettable), and a valuable critical mass for shoppers and retailers, with its about 259 retail outlets, about 25 restaurants, and a purposely-built stadium housing six-screen cinema multiplex with 1,614 seats that tops the box office chart in Kowloon East.

Retail Tenant Mix (by Rental, Area and Sales)

Restaurant, Fast Food, F&B, Entertainment 21.1 31.2 22.2
Jewellery, Beauty and Accessories 20.9 12.0 16.4
Fashion 19.1 22.9 15.2
Department Stores, Healthcare, Confectionery Products 15.8 13.7 16.4
Travel, Telecommunication and Other Services 8.5 5.5 8.5
Electrical & Audio-visual Equipment 6.7 6.0 14.5
Sports Wear 5.3 4.8 4.5
Others 2.6 3.9 2.3
Total 100.0 100.0 100.0

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